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Dogoo · what we found

100 W 27th St APT 5S, New York, NY 10001 · 5S

Flatiron, Manhattan · 2 BR · $4,750/mo · active as of 9/27/2026

A
Nothing below changes the decision for you

This 1905 Chelsea building has a complete city record with 14 open HPD violations, though none are Class C (the most hazardous category), which suggests maintenance issues that aren't immediately dangerous but warrant attention—ask the landlord for specifics on what's being addressed and timelines. The building had just 1 heat complaint in the past year, which is reasonable for an 8-unit property, and no bedbug or rodent reports. At $4,695 with no broker fee, the asking price is about 19% below the Manhattan median for comparable units, which is a notable discount worth understanding—ask why the unit is priced this way and how long it's been on the market. Be aware that several listing photos use wide-angle lenses that exaggerate room dimensions, and two images show virtual staging, so the space will likely feel smaller and less furnished in person than the photos suggest. When you visit on or after October 5th, bring a tape measure if square footage matters to you, since none was provided in the listing. The listing contact is MK Realty Group LLC, while the building's managing agent on file with HPD is Robert Tornello—confirm at the viewing who you'd actually be dealing with for lease signing and maintenance requests.

Photos

We looked at all 5 photos.

Five-image listing audit for NYC rental. Images 0 and 3 show clear virtual staging with curated furnishings and styling. Images 0, 1, and 2 use wide-angle lenses to exaggerate room dimensions. Natural light is present in photos 0, 1, 4 via windows; lighting in 2 and 3 is primarily artificial. Photo 4 appears unmanipulated. Caution: wide-angle photos (0, 1, 2) will appear significantly larger in person than shown…

bedroom#1
wide-angle likelystaging likelybrightened unlikelyAI-edited unlikely

Wide-angle distortion visible at edges; staged styling with coordinated bedding and furnishings; bright daylight from two tall windows; exposed brick accent wall appears renovated.

kitchen/living room#2
wide-angle likelystaging unlikelybrightened unlikelyAI-edited unlikely

Wide-angle lens creates expanded sense of space; natural light from window in background; kitchen and living areas appear furnished with real pieces; bright overhead lighting.

kitchen#3
wide-angle likelystaging unlikelybrightened unlikelyAI-edited unlikely

Long galley kitchen shot with wide-angle distortion; artificial overhead lighting; small window visible in far background; bright white appliances and pale tile flooring.

bedroom#4
wide-angle unlikelystaging likelybrightened unlikelyAI-edited unlikely

Staged small bedroom with minimal furniture; high ceiling with skylight; one small high window; primarily artificial lighting; neutral palette suggests styling.

bathroom#5
wide-angle unlikelystaging unlikelybrightened unlikelyAI-edited unlikely

Small bathroom with window above toilet providing natural light; standard white fixtures; gray tile surround; no visible staging or editing artifacts.

We look at the listing's photos where they are published and never store them. These are visual signals, not measurements.

Building

Built
1905
Floors
5
Units
8
Open HPD violations
14 on record
Class C (immediately hazardous) open
None on record
Heat and hot water complaints, 12 months
1 on record
Noise complaints (311), 12 months
2 on record
Rodent complaints (311), 12 months
None on record
Bedbug infested units, last filing
None on record

Source: NYC Open Data (HPD violations and complaints, 311, bedbug filings, PLUTO), asked Sep 26, 11:36 PM New York time. These are records for the whole building, not this unit, and they lag by days to weeks. Ask the landlord about anything open, which unit it is in and whether it has been fixed.

Who runs it

Managing agent (HPD registration)
ROBERT TORNELLO
Listing contact
MK Realty Group LLC, MK Realty Group LLC

Unit

Laundry
not said
Pets
not said
Available
2026-10-05

Price

Asking
$4,695
Net effective
$4,750 (null mo free on 12)
Broker fee
none advertised
Similar listings we saw (same size, same borough, last 60 days, 400)
median $5,800, middle half $4,895 to $6,950
This listing vs that median
-19%
Comps advertising a concession
7% of 400, so don't count on one

Where we saw it

Dogoo reports describe public records and listing media; they are information, not advice, and the decision is yours. Generated Sep 26, 11:36 PM New York time.